Tag Archive | "Develop"

How to Develop a Successful Direct Mail Campaign for Mortgage Applications

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Mortgage Direct Mail Information

Reverse Mortgage Mailer
FHA Loan Mailer
ARM Mortgage Mailer

QUALIFIED LEADS – VARIABLE DATA
We send all mortgage mailers to homeowners based on credit driven criteria you select. We use quality information directly from the source because we want you to be able to do business with people who respond. We then use homeowner data such as lender name, loan amount, ARM Recast date, etc. within the mailer to gain the prospects trust.

MORTGAGE LETTERS THAT WORK
Your mortgage mailer is 100% customized for your specific strategy, competitive advantages, brand and company. We have developed various mortgage mailers that currently out perform the competition by targeting a specific type of borrower. Increase your business with a targeted ARM, FHA, or Reverse Mortgage Mailer today!

MORTGAGE MAILINGS THAT GET OPENED
Upgrade your mailer with our Rush Priority Mail envelopes that entice the homeowner to open and read the enclosed mortgage letter. Our envelopes and snap packs look like official packages which costs several dollars to ship.

HOW IT WORKS
Using Best Rate Mortgage Direct Mail Services is as easy as 1-2-3. Simply choose your target audience, select your mortgage mailing package and copy, then we send your mailing out for final approval and production. Your mailing is sent within 3-7 business days after mailer approval.

POSTCARDS AND MORTGAGE NEWSLETTERS ALSO AVAILABLE
Contact our marketing team today for a custom quote on our tailor made postcards, newsletters, and “stay in touch” mailings.

We can meet your needs and budget today at 888-MY-LEADZ

Our mortgage letters are completely customizable and can be mailed with the standard #10 window envelope included free of charge or you can upgrade your mailing to a custom envelope or snap pack. See below for more details.

Adjustable Rate Mortgage – ARM – Mortgage Mailer

Our clients have had huge success with our Adjustable Rate Mortgage Mailer. This mailer prompts response by using data and mortgage payment increases based on the homeowner’s loan. This mailer also includes attention grabbing photographs along with testimonials that build trust and re-enforce your message of refinancing into a fixed rate loan.

Our ARM Mailer is the perfect choice when targeting homeowners with loans about to adjust. If you do not already have a targeted ARM mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. We also provide suggested letters which have produced great results or you can provide us with a letter of your choice.

Reverse Mortgage Mailer

The Reverse Mortgage Mailer targets homeowners over age 62 and gives the look and feel of a official document regarding a FHA Home Benefit Program. This mailer explains the benefits of a reverse mortgage as well as why they should call you to see what their exact benefits will be.

Our Reverse Mortgage mailer is the top choice among reverse mortgage specialists and produces great responses from homeowners over the age of 62. If you do not already have a targeted mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. You may also incorporate company logos and images into your mailer to build trust and credibility.

FHA Streamline Mortgage Mailer

The FHA Streamline Mortgage Mailer is the newest mailer to our product line. With FHA rates low it makes it easier then ever to target and refinance a homeowner currently in a FHA loan. This mailer gains trust by showing the homeowner exact savings based on their situation as well as providing information about what an FHA Streamline is.

Our FHA Streamline Mailer is the top choice among FHA Approved Brokers and provides a high response rate. If you do not already have a targeted list of FHA homeowners with high interest rates, our team of marketing professionals will assist you in establishing what list criteria will work best for you.

Customized Mortgage Mailer

Customize your very own mortgage mailer! Our production team and group of graphic designers will assist you in developing a unique mailer for your specific needs. Increase your response by adding your picture, testimonials from past clients, specific information regarding the homeowners financial situation or loan, or anything else that will entice the homeowner to pick up the phone and call you.

Target Audience – We will assist you in establishing what list criteria will work best for you. Once we send your mailer to your list we will never double mail these homeowners with a competitor’s mailer.
Customized Content – We have suggested letters which have produced great results or you can provide us with a letter of your choice. You may also incorporate company logos and images into your mailer at no extra charge.

All of our mortgage mailers include a standard #10 one window envelope free of charge, however you can upgrade your envelope for an additional charge.

Large (6×9) 4-Color Envelope

Small (4×9) 4-Color Envelope

The Rush Priority Mail envelope is an attractive envelope that looks like an official document from someone important…YOU! This envelope has proven to have the best open ratio among all of the full color envelopes available today.
Our Urgent Letter Enclosed envelope is a full color windowed envelope designed to look like an official envelope from the post office. Our clients have seen as high as a 50% increase in open rates when using a full color envelope compared to a standard one color windowed envelope.

Snap-Pak mailers are self-contained mailers with perforated edges. You can print any letter on the inside or just black and white text.

Our full color Rush Priority Mail Snap Pak is a one of a kind for the mortgage industry. This unique snap pack can yield as high as response rates as our 6×9 envelope due to it’s official look and feel. If you want your mortgage letter to be opened and read, we recommend the full color Snap Packs for any campaign.

Target Your Desired Prospects and Close More Loans

SmartLeadz? has an array of powerful and effective marketing tools and techniques designed for your success.


Phone: 585-478-3335 | www.smartleadz.com

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How to Develop a Sound Real Estate Investment Analysis

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Once you locate your prospective real estate investment, you must analyze it carefully and thoroughly. You must verify all the details about the property, especially the income and expenses the seller shows. You must never rely on just what you hear.

Develop a property analysis that includes reports like an APOD, Proforma Income Statement, and Rent Roll. In addition to helping you make a wise investment decision, these types of real estate analysis reports also serve as a reminder for items you want to know, such as type of units, age of the property, rent breakdown per unit, expense items, lot size, property and location features, and so on. You can use a real estate investment software solution to assist you.

Analyze the potential real estate investment using the following list of the various phases. If the rental property doesn’t seem to make financial sense after your initial analysis has been made, perhaps alter¬ing one or more of these will improve the financial picture and make the property a good real estate investment.

1) Income: Can rents be increased, and can they be increased soon after you purchase the property? Would a change in the type of tenant in the building allow for higher rents, maybe in¬come is suffering because of poor or non-existent management? Can the building be used in some other way to increase income, such as a mo¬tel, or small offices? Be certain local zoning allows for any proposed changes. Is it reasonable to conclude that the property has the potential to provide other income such as a coin-operated laundry facility, garages, or storage rooms?

2) Expenses: Take a close look at operating expenses to see whether any of them are excessive. If they are, is it reasonable to think that you can lower them? You can’t control every expense, of course, but you may save some money if you intend on doing your own lawn maintenance and repairs.

3) Financing: You can adjust the return on an investment merely by applying various financing techniques. Whereas one type of financing package might make your prospective real estate investment look unprofitable, another financing package might as easily turn your prospective property into a sound, profitable investment. Try various alternatives in financing to see how the mortgage impacts cash flow, rate of return, and profitability.

4) Cash flow: Don’t just consider the before-tax cash flow produced by the investment real estate to determine your overall benefits. Look at the after-tax cash flow and determine what your property will give you in the way of a return after taxes. It’s always best to consider the elements of tax shelter such as the paper loss the IRS permits for depreciation (cost recovery). Here again, good real estate investment software can make this computation for you in seconds, so it doesn’t have to be difficult.

5) Price: Some rental properties, regardless of other factors, simply will not make sense unless the seller is willing to accept a lower price. To increase your chances for success, however, don’t simply throw out a number. If a seller gets the impression that you’re numbers have no rationale, they’ll be less willing to discuss a price with you. Beforehand, tweak the price to see its affect on the cash flow and rates of return, and then select a price based on the reasonableness of the returns. Prepare those figures and discuss them with the seller. You might be surprised to discover a seller willing to listen to reason.

The point is that the numbers must make sense. Never make a decision to purchase investment real estate based on the aesthetic beauty of the build¬ing or by using a simple rule of thumb to determine its value. Remember, only women are beautiful, real estate investing is all about the numbers.

Take the time to prepare a property analysis. This is the only reasonably certain way of making the right investment decision on any prospective real estate investment. If your property analysis shows that the property doesn’t make financial sense, forget how pretty it may be and don’t buy it!

James Kobzeff is the developer of ProAPOD Real Estate Investment Software. Want to start working with rental property today? Discover how to create cash flow, rate of return, and profitability analysis presentations in minutes at => http://www.proapod.com

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